A Profitable Turnout
For this small town dance studio in sunny California, cookie dough fundraising was a real turning point.
Dance StudioType of Organization
$16,000Amount of Money Raised
230Number of Students
Gustine, CALocation of Fundraiser
I started dancing when I was five, at a studio not far from here that is actually still in business. I knew dance was what I wanted to be doing, and I started Cornerstone Dance when I was just 21. I wanted to do something a little different from what was already available in dance education in this area.
Today we have about 230 students from age 2 1/2 and up, and we teach jazz, tap, ballet, hip hop, lyrical, and pointe. It’s a fun and positive environment and we’ve been going strong for over nine years.
We live in a very small town of only about 4,000 people. You would think that fundraising in larger cities would give you more opportunity, but even being in a small town, we don’t feel we are at a disadvantage. Everyone knows each other here, and that closer community means we talk to one another and can sell the cookie dough quite easily.
I had tried another brand of cookie dough in years past, but when we made the switch to Otis Spunkmeyer, our sales doubled. Everyone in the community who was buying the cookie dough was a lot happier about it, too! This town just loves Otis Spunkmeyer cookies.
I don’t have to do a lot of marketing or sales. We mostly rely on the strong word of mouth that is available in a small town. Everyone spends the whole year looking forward to our cookie dough sale each fall. We do use the announcement templates, marketing forms, and other materials from Otis Spunkmeyer and that helps make everything easy for me as the fundraising organizer.
Our fundraiser usually goes for a three week selling period, as we’ve found over the years that the families get busy, and that extra week goes a long way for selling more cookie dough.
To someone who is just starting out with fundraising, my advice is this: make it clear to the parents and families how a successful cookie dough fundraiser will actually benefit them. In our case with Cornerstone Dance, the funds raised directly offset the money the parents will need to spend on costumes, tuition, and other expenses for their young dancers. The parents actually drive this fundraiser more than I do, because it helps them with their expenses. They are truly invested.
All the profit from this sale goes directly to the kids – the studio doesn’t absorb those funds in some invisible way. So the parents see the funds making a difference for their costs.
Fundraising with Otis Spunkmeyer cookie dough is easy and profitable – much more profitable than other product sales we’ve tried in the past.
Right now, we’re getting ready for our annual fall cookie dough sale, but I’ve got nothing to worry about. The Otis Spunkmeyer cookie dough sells itself.
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