Keys to Operating A Successful Cookie Dough Fundraiser
Written May 16, 2012 0Proper planning and Promotion
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If you have ever tried to organize a cookie dough fundraiser, then you'll know how many things can go wrong, from rain on the day you planned to do outdoor sales to a lack of volunteers on delivery day. The good thing about experiencing these fundraising setbacks is that you can learn from them and avoid making the same mistakes the next time around.
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One reason cookie dough fundraising campaigns are so popular is they usually offer a wide variety of goodies in addition to the traditional cookies. Healthy versions of popular cookies are available so those concerned about dietary and/or health concerns can partake. Some fundraising suppliers offer pretzels with different toppings. Others sell muffins, coffee cakes and brownies.
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Usually the most profitable fundraisers are typically those offering products that general consumers want. One of the most appealing items to sell includes cookie and brownie dough. Though old-fashioned bake sales have been a mainstay among fundraisers in the past, it has become more popular and common to sell the dough itself as opposed to the pre-made cookies or brownies. This allows consumers to have ready to bake, professionally mixed cookie dough for use when the desire for fresh-baked cookies and brownies arises.
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Do you know that in the last 3 years, Otis Spunkmeyer has helped organizations sell more than 17.4 million tubs of cookie dough. With each tub generating $6.40 for the group, that adds up to over $100 million in profit for those fundraising campaigns. With so much money to be made, you can see how partnering with Otis Spunkmeyer is advantageous for your group. But before you get started, take the time to calculate how to get the most out of your cookie dough, brownie and pretzel fundraiser.
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